{"title":"CLEANSE","description":"\u003cp\u003eCleansing should not feel aggressive.\u003c\/p\u003e\n\u003cp\u003ePURO Cleanse was created to remove residue, SPF, pollution and excess oil without disrupting balance or comfort. Formulations developed for skin exposed to stress, climate, hard water and overstimulation using mild surfactants and barrier-support ingredients selected for tolerance and everyday use.\u003c\/p\u003e\n\u003cp\u003eNo stripped feeling.\u003c\/p\u003e\n\u003cp\u003eNo unnecessary foam.\u003c\/p\u003e\n\u003cp\u003eJust clean skin that still feels like skin.\u003c\/p\u003e","products":[{"product_id":"wave-no1","title":"Wave No.1 Face \u0026 Body Cleanser","description":"\u003cp\u003eWAVE No.1 is a face and body cleanser designed to remove residue, SPF and excess oil without disrupting comfort or balance. Built with a minimalist formula and moisture-support ingredients including betaine and sodium PCA, it cleanses gently while helping maintain hydration and softness.\u003c\/p\u003e\n\u003cp\u003eThe texture lathers lightly and rinses clean with a finish that feels fresh, balanced and natural.\u003c\/p\u003e\n\u003cp\u003eNo aggressive foam.\u003c\/p\u003e\n\u003cp\u003eNo stripped feeling.\u003c\/p\u003e\n\u003cp\u003eNo unnecessary overload.\u003c\/p\u003e\n\u003cp\u003eJust clean skin that still feels calm and comfortable.\u003c\/p\u003e\n\u003cp\u003eInfused with linden flower, jasmine flower and plum fruit extracts, WAVE No.1 is designed for everyday use on both face and body, including sensitive and dehydration-prone skin. The finish stays close to real life: soft texture, natural balance, healthy-looking skin.\u003c\/p\u003e\n\u003cp\u003eClean skin should still feel like skin.\u003c\/p\u003e","brand":"PURO","offers":[{"title":"Default","offer_id":46598372819143,"sku":"201662","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/3994\/7975\/files\/b0rUWifmSTr8507MX9IhtRHNjA9sHav.jpg?v=1779812524"},{"product_id":"rain-no1","title":"Rain No.1 Shampoo","description":"\u003cp\u003eRAIN No.1 is a daily shampoo designed to cleanse gently without stripping balance, softness or comfort. Built with aloe juice, betaine and prebiotics, this carefully formulated product leaves hair feeling clean, light and naturally soft while supporting a healthy scalp environment.\u003c\/p\u003e\n\u003cp\u003eOriginally developed from an ultra-gentle cleansing base, the formula works especially well for sensitive scalps and frequent washing.\u003c\/p\u003e\n\u003cp\u003eNo aggressive cleansing.\u003c\/p\u003e\n\u003cp\u003eNo heavy residue.\u003c\/p\u003e\n\u003cp\u003eNo overworked hair.\u003c\/p\u003e\n\u003cp\u003eJust clean texture, natural movement and softness that feels effortless.\u003c\/p\u003e\n\u003cp\u003eThe low-foam formula rinses easily and leaves hair fresh, balanced and comfortable from root to ends. Suitable for all hair types and sensitive scalps.\u003c\/p\u003e\n\u003cp\u003eMade for hair that feels soft, balanced and naturally alive.\u003c\/p\u003e","brand":"PURO","offers":[{"title":"Default","offer_id":46598377930951,"sku":"201672","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/3994\/7975\/files\/fAHPGpvFHeeURJomva0MCA9ohjelPI.jpg?v=1779813124"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/3994\/7975\/collections\/Cleanse.png?v=1778099668","url":"https:\/\/p-u-r-o.com\/collections\/cleanse.oembed","provider":"PURO","version":"1.0","type":"link"}